Mass SMS Messaging (Text Blasting) Gets Notices Out Fast
A couple of hundred years ago the fastest form of communication was sending smoke signals or using a mirror to reflect the light of the sun. Times have changed, and while we have no idea how people will be talking to each other a hundred years from now, we can all agree that the invention of the telephone was a giant leap of progress. Phones used to be quite heavy and tied to wires, but today everyone is walking around with a small mobile phone, completely wireless, that can be tucked in a pocket. And what’s everyone doing today with their mobile phones? Texting!
Today, texting is the single most popular way for people to communicate electronically, far outpacing any other medium and overshadowing other popular methods, like email, in transferring data and information quickly. Also called SMS (short message service), texting has become the preferred way for millions to stay in contact. For those under 30, texting is almost the exclusive way to communicate.
Enterprises of all sizes — profit and non-profit organizations — are starting to see the necessity of adopting text blasting as part of their communications and marketing efforts, as a way to stay closely in touch with important constituent groups, or target markets. Text, or SMS messaging, provides a tremendous 1 and 2-way communications link with customers, prospects, fans and students. Why? Because everyone has a cell phone!
Better yet, texting is more than just 1-way. Texting can also be used as a 2-way form of communication and is an ideal way to solicit polling data from any audience at anytime. This is how SMS voting and polling work:
First, you obtain a shared “shortcode” from a text message service bureau. A shortcode is a 5 or 6-digit number that is used as your cell phone address that your audience will use to send you a message — be it an inquiry, or a particular selection they are voting for (i.e. you’ve seen this done on television network reality shows like American Idol to choose the best singer or dancer.) Also, you don’t need to share a shortcode and you can get your own dedicated code, but the process is very expensive and time consuming.
Second, you select an available keyword. For example, if you own a financial company you may want the word “MONEY” as a keyword. Every time someone texts you the word MONEY to shortcode, they get an automated message from you which can say anything you want. Or your audience can text you a vote like A, B, or C. Results are compiled instantly and can be broadcast live, even viewed on large monitors to stadiums or concert events.
There are unlimited applications for this technology — everything from emergency notices, event promotions, coupons, contests, financial information, reports, traffic updates, news alerts, real estate listings, and sms voting and polling. You are only limited by your imagination.
Overall, you’ll find text blasting and SMS voting services exploding in popularity in the coming years as more and more people use texting to communicate quickly and discreetly.
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